Micro retail

One individual as a commercial vehicle, the first stage of an urban micro-economy, the point of departure is one person using only his or her own body as store, a store to wear, a dress with lightweight goods, allowing for maximum mobility and flexibility, without defined location. This first stage could be the beginning of an urban entrepreneurship or could be a already consolidated individual working in a very commercially-contested and speed street location, such as roads, traffic streets or within public transportation.

One individual with mobile furniture as a commercial vehicle, is the second stage—this phase start when the person with their goods find a temporal spots in the city where they can occasionally occupy, and in order to contain and display the goods, and to make the business growth and evolve, he need additional micro-infrastructure; he need a mobile furniture.

One individual within mobile furniture as a commercial stand, in this stage the mobile business find a semi temporary location, as a space with the potential to future consolidation and permanency, in this case he not only build a mobile furniture to contain his goods but build it large enough to host an “interior space”; the furniture is still a mobile device, but is changing its scale and turning into a temporal stand, changing from object to space.

One individual inside an immobile furniture as established trade, in this forth stage and through the process of urban sedimentation and street appropriation, the merchant transforms furniture into property, furniture into real state.

Giacomo Castagnola
Germen Estudio

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Studies